As a national carnival event overseas, Halloween is also a sales opportunity with a large number of business opportunities. According to data, as of now, TikTok's Halloween-related tags have reached 91 billion views.
The National Retail Federation (NRF) survey found that expected participation in Halloween-related events this year will return to pre-pandemic levels. 69% of consumers plan to celebrate the holiday this year, up from last year's figure. Total Halloween spending is expected to reach a record $10.6 billion, surpassing last year's record $10.1 billion.
In Southeast Asia, one of the most active TikTok users, Halloween has also become popular in recent years. In Singapore, Indonesia, the Philippines and other places, Halloween is lively.
According to statistics, the main ways overseas consumers plan to celebrate Halloween include handing out candy (67%), decorating their home or yard (51%), dressing up (47%), carving pumpkins (44%), and throwing or attending Halloween parties (28%).
The products made around Halloween can be described as varied, and festive items such as ghost capes and horror masks are updated and iterated every year to stimulate people's desire to consume. The creative inspiration for Halloween is to shine on TikTok and bring business opportunities to sellers.