Halloween on November 1 every year is an important traditional holiday in the West, and in the eyes of cross-border sellers, Halloween is not only a blowout period for online consumption, but also a prelude to the follow-up Thanksgiving and Christmas shopping spree.
Through Google Trends in the United States, it can be observed that the keyword Halloween began to show a significant upward trend in late August and early September every year until it reached the peak of search attention in November.
According to the NRF (American Retail Federation) survey, 69% of the American public will participate in this Halloween carnival during Halloween in 2022, and the per capita consumption is expected to reach $100.45, which is expected to generate 10.6 billion sales.