Recently, European research agency Cross-Border Commerce Europe released a research report on the ranking of the European cross-border e-commerce market.
According to the data, in 2021, the total sales of the European online cross-border market were 171 billion euros (excluding travel), an increase of 17% year-on-year.
Looking at European cross-border e-commerce platforms alone, in addition to Amazon and eBay, German e-commerce platforms Zalando and About You are widely welcomed by consumers. The data shows that among the top 500 cross-border e-commerce companies in Europe, there are 112 cross-border e-commerce platforms from Germany.
By analyzing cross-border turnover, market share, consumer confidence and the percentage of cross-border online store visits, the top 16 countries in Europe for cross-border e-commerce sales in 2021 are: Luxembourg, Ireland, Austria, Denmark, Belgium, Switzerland, Sweden, Norway, Germany, Italy, Spain, France, Portugal, the United Kingdom, Finland and the Netherlands.
Luxembourg is the top country in terms of cross-border e-commerce sales, and data shows that Luxembourg consumers are very fond of buying goods on online platforms in Germany and France, with 81% of online sales in Luxembourg coming from abroad in 2021.
Among them, Denmark, Belgium, Sweden, Germany, Italy, France, Finland and Portugal saw rapid growth in online sales.
According to Cross-Border Commerce Europe, cross-border e-commerce sales in Italy increased last year, from 30% to 35.4%.
Because of Brexit, the UK's cross-border e-commerce sales have declined significantly, only 29 billion euros, a year-on-year decrease of 12%, and currently only ranked 14th.
The last place in cross-border e-commerce sales is the Netherlands, where less than 16% of online sales come from abroad. The main reason is that the Dutch prefer domestic e-commerce platforms such as Bolc.om, Coolblue or Wehkamp.
In recent years, the cross-border e-commerce market in Europe has ushered in rapid development, and it is expected that the total cross-border transactions in Europe will exceed 150 trillion US dollars in 2022, and the transaction volume will exceed 400 billion, with a compound annual growth rate (CAGR) of more than 10%.
According to research data from relevant departments, the average annual mobile commerce purchase volume of cross-border trade in Europe will reach about $3.1 trillion in the next five years, an increase of about 70% compared with $2.1 trillion previously.
It should be noted that due to the continued impact of Brexit, more consumers have begun to turn their attention to German e-commerce platforms, so the German cross-border e-commerce market will usher in rapid development in 2022.
Consumers in the UK market will pay more attention to the price, abundance, convenience and delivery options of goods when shopping online across borders. Brexit will continue to affect the cost of logistics delivery, VAT, customs clearance and other aspects of the UK market in 2022, and seller costs will continue to increase.
At the same time, the French cross-border e-commerce market is also worth paying attention to, because the French retail and payment industry is one of the fastest growing markets in the world, and the French market is expected to grow very fast in 2022.
As one of the most open markets in the world, the European market has a large capacity and strong acceptance, and sellers who want to enter the European market must choose the target country and make a layout in combination with specific market demand.