In this issue, we are talking about how to make customers fall in love with your store at first sight. Why should you fall in love at first sight? You must know that in the customer funnel, the people who can finally leak to your page really come in after going through a sea of
In this issue, we are talking about how to make customers fall in love with your store at first sight. Why should you fall in love at first sight? You must know that in the customer funnel, the people who can finally leak to your page really come in after going through a sea of swords. What a disappointment, so you have to make the customer fall in love at first sight on the first page, just like Li Xueqin's jokes with Wang Jianguo, it will be full of fun.
Is there any way? Of course there is! Next, I will introduce to you some of the stores with the most outstanding achievements among the friends I know.
The content of this issue is divided into three parts: first sentence, emoji, call to action, big sale.
1. The first sentence
This shop has generated 600 orders in the past month, which is a good record. We can quickly see in his page that the first sentence he is going to show us is "A Little of Everthing", very A beautiful sentence is enough to attract people's attention, and this is the power of the first sentence. It is not difficult to design the perfect first sentence. It has three forms: asking questions, expressing opinions, and making remarks that can arouse discussion among netizens.
Ask questions, such as Do you like aroma diffuser? A very simple and clear question, attract relevant users to participate in the discussion and form an interaction.
To express your point of view, you can first explain your attitude and position on this issue, for example, Aroma diffusers are good for people.
Post comments that can arouse discussion among netizens, you can say, The good smell calms our mood and so on. If you make such remarks, you must be cautious. If the topic is too controversial, for example, it involves sensitive issues, you are likely to be banned.
Remember to leave a little leeway when you make a speech. If your copy is a very absolute sentence, it is easy to be hated by people with dissenting opinions. There is also in this topic you must stand on the positive side of these remarks!
2. Emojis
I recommend a website where you can find all kinds of emojis. There are many emojis on this website for everyone to use: https://emojipedia.org
Emoji can make you look more friendly, and it can also make the page look cute and lively, which can attract a lot of people. But also be careful not to use too many, if there are too many symbols in a piece of text, it will feel too cluttered.
3. Call to Action
This store is amazing. He has a sales record of more than 1,000 orders in one month, and has been at the top of the list for two consecutive months. We can know why this is through his store.
He sells environmentally friendly products and has received support from many people. Just seeing this sentence on his homepage, I believe few people will object. That picture is a picture of a turtle getting stuck in habit. It's very impactful, can you say no to "use environmentally friendly items" at this time?
It’s hard not to get people’s support for a sales idea from this angle, so a call to action that resonates enough can get you a lot of customers.
The call to action should be strong, resonant, and can be accompanied by a case, but it should be short, preferably to achieve a sensational effect. Remember a previous pet store case? He's also this tender line, showing the way: Michelle's Crazy Home Store - Out of Stock Success Story.
Only tenderness? No, one of the sellers I know sells weight loss equipment, and her order volume is a dozen or so a day. Her call to action is very simple. The translation is: "I lost 20 pounds, how about you?"
4. Big promotion
Who doesn't love promotions? Who doesn't love? Simple and rude, but there is actually some knowledge here. This promotion cannot be long-term. If it is always there, people will not be in a hurry to buy it, so you need to create an atmosphere of scarcity and urgency.
There are four ways to create such an atmosphere:
1. Create the urgency of time, such as limited-time discount prices, such as a certain treasure, there will often be a countdown to the "Juhuasuan" event;
2. Discounts, you can give discounts to products, such as 40% off, 60% off, etc., you can also hold "full discount" activities like a treasure, which is also an alternative discount;
3. Limited discounts, for example, the first 100 customers who pay can get a 50% discount on the basis of the original discount, or customers who paid one minute ago can get a beautiful gift;
4. Eye-catching promotional slogans, such as jumping off the building for a big sale, breaking a bone, etc.
No one will buy your product for no reason. If you insist on ordering it, then you must be recognized as a liar, so remember to create a sense of scarcity and urgency, and don’t let customers have too much spare time to calculate which is more cost-effective.