The foreign trade industry has experienced a major reshuffle in recent years. After experiencing a series of influences from Amazon's title wave, rising shipping costs and rising raw material prices, it has finally ushered in a turning point recently! The sea freight has returned to the lowest point in the past two years. The depreciation of the RMB exchange rate is nothing more than a good thing to promote the development of foreign trade! With Pinduoduo, Douyin, JD.com, and Alibaba's big factories all deployed overseas, the peak sales season of gold nine silver ten in the foreign trade industry is coming! Judging from our overall economic data in China, it still maintains a good growth trend! Especially in the context of the declining performance of many leading manufacturers and brands, there will definitely be some demand flowing into small and medium-sized enterprises. Isn't it an opportunity?
1. Major benefits to promote foreign trade!
According to the data on September 9, the freight rate exported from Shanghai Port to the West American base port market was US$3,484/FEU (40-foot container), a 12% decrease from the previous issue and a new low since August 2020. On September 2, the US-West freight rate fell by more than 20%, directly from above $5,000 to the "3 prefix". This marks a drop in sea freight rates back to 2 years ago!
According to the foreign exchange rate of the Bank of China, on September 19, 2022, the exchange rate of RMB against the US dollar has fallen below 7! This is also the first time in two years that the exchange rate of RMB against the US dollar has once again entered the "7" era! This is undoubtedly a great benefit for foreign trade exporters!
2. the overseas enclosure has begun! Major platforms have deployed overseas one after another
Cross-border e-commerce is currently the hottest track in the world, and the peak sales season of gold, silver and silver in the foreign trade industry has arrived! On September 1st, Pinduoduo’s cross-border e-commerce platform Temu was officially launched overseas, marking that all major domestic platforms have begun overseas deployment. Alibaba, JD.com, and Douyin have all announced their overseas deployment. This time, Pinduoduo’s Joining in, it will create a different spark. The most eye-catching this year is the one known as the "troika" of emerging foreign trade platforms in 2022: Tiktok, SHEIN and FOBGOODS, forming representatives of emerging platforms of B2C, independent stations and B2B.
Several companies are happy and some are worried. In July, eBay announced the closure, and Shopify’s independent site was laid off on a large scale. While the performance and profits of major domestic e-commerce platforms declined, the performance of Pinduoduo in Q2 2022 increased by 3.7 times against the trend! The expansion of overseas business is undoubtedly the next huge increment. In the future, Alibaba will suffer from enemies. While the domestic market share is being seized by Pinduoduo and JD.com, the cross-border overseas business is also hit. It was madly seized by FOBGOODS again. This time, Jingdong International b2b is aggressive again, and the RTS of the target Ali International Station is quickly sold in small amounts. JD.com also deployed overseas JD.com global trade earlier this year, and some relevant personnel revealed that they are waiting for the official announcement and have reached the first step of cooperation with FOBGOODS! As an emerging representative of B2B, FOBGOODS has successfully cooperated with many Tiktok sellers as a supply chain platform to successfully deploy overseas, and as a foreign trade supply chain, it will definitely have cooperation and intersection with Pinduoduo's overseas business.
3. Current popular cross-border platforms:
Veteran representatives: 1. Amazon; 2. Alibaba International Station; 3. AliExpress; 4. Ebay; 5. Wish, etc.
Emerging representatives: 1.Tiktok; 2.FOBGOODS; 3.Shopee; 4.JD JOYBUY; 5. Pinduoduo Temu, etc.
Independent station: Shopify, SHEIN