KAKAO FRIENDS is a brand successfully registered on December 21, 2016; it originated from the emoticon package launched by the Korean mobile chat tool Kakao Talk, and then gradually launched a series of IP derivatives.
There are eight family members of KAKAO FRIENDS, namely the lion RYAN who is inspirational, warm and healing, the honest and lovely peach APEACH, the yellow radish kimchi MUZI wearing a rabbit coat, the crocodile CON with a mysterious background, and the introverted and cautious duck TUBE , the arrogant fashionista NEO, the urban dog FRODO of the rich and the free soul JAY-G who loves hip-hop.
In May 2017, KAKAO FRIENDS and the skin care brand Kiehl's launched limited edition skin care products. The products use cartoon designs, which are the FRODO and NEO images set by couples in KAKAOFRIENDS; in June, Home Plus teamed up with the popular brand KAKAO FRIENDS to launch a variety of cartoon characters Image beach towels, beach towels, sun hats and other products with the theme of KAKAO FRIENDS characters, KAKAO FRIENDS theme beach towels include 4 types of hooded children and 3 types for adults, a total of 7 types; in September, the Korean cosmetics brand The Face Shop x Kakao Friends launched cooperative makeup and skin care products. The main color of the products is the same sky blue as the Ryan hoodie. The series includes eye shadows, lip makeup products, body lotions, moisture creams and other products.
In 2018, South Korean "instant coffee" Maxim teamed up with Kakao Friends to launch 4 limited-edition instant coffees; in December, Lotte Hotel World and KAKAO FRIENDS jointly launched "KAKAO FRIENDS Special Room"; on the 22nd of the same month, KAKAO FRIEND's first official store, Apeach Café, opened in Tokyo, Japan; in December, Kakao Friends opened its first overseas store, and the Tokyo store received 350,000 visits per month, and the turnover achieved 144% of the expected target.
In 2019, Japanese design studio Nendo teamed up with Kakao Friends to design a series of smart home products called "Kakao friends homekit". The products include weight scales, thermometers, alarm clocks, humidifiers, air purifiers, small desk lamps and sensors.
Character Of KAKAO FRIENDS
