How Do We Prepare For Alibaba Live Stream?

1. The Live Streamer

• During the live broadcast, a clear host identity must appear,

Responsible for the introduction and explanation of merchants and commodities;

• The anchor's face and appearance are neat and dignified;

• The anchor must have a professional understanding of the business and products (including the basic information of the business, production process, product certification, product function demonstration, etc.), and industry insight is better;

• The anchor must have professional foreign language and physical expression skills;

• Language requirements for anchors: English

Knock on the key point: Compared with creating a looting effect on the C-end,

B-side live broadcast, the professional image and knowledge output of the anchor are more important

2. Selection

• The live stream product needs to meet the platform requirements;

• Quality, certification (CE, FDA);

• The product needs to conform to the theme of the live broadcast; it can well conform to the attributes of the live broadcast and can be displayed in front of the camera;

• New products (what's new? Design, Process, Material?)

• Hot products (data steward selection)

•Marketing benefits: coupons, Sample, customizable, multi-SKU, one-stop shopping, etc.

Commercial decoration (marketing module)

The essence of a good live stream is that good quality is the main concern

3. Themes

The finalization of the theme is related to the following new product releases (new and peculiar? Analysis, evaluation) Good product recommendation (where is the good? Analysis, evaluation, comparison) Product evaluation (waterproof test, violence test...) Internal structure analysis (cooperating with Material, cost explanation) use demonstration site survey, assembly line, customization (quality assurance, environmental protection)

4. Before the live broadcast, you should ask yourself whether you have prepared enough of these things:

Mobile phone holder, PTZ light sticker inscription paper product stack sample logo poster, background wall model room display Microphone, little bee, radio Power bank (if it is a camera, remember to spare batteries Etc.

5. Script

What should be included in the preparation of the script?

Outline, Rundown (including preparation), script timeline (live broadcast), material list, anchor card, prompt card, product card