1. How to stock up in peak season?
A: Reasonable planning of inventory Sellers can evaluate and judge based on their previous sales data, predict the approximate number of orders that can be issued in peak seasons, and then prepare goods based on the actual situation of the supply chain inventory and product production cycle, and grasp the time point to combine different products. Production cycle, carry out reasonable inventory budget and planning, ensure the normal operation of funds, and avoid the risk of inventory backlog, ensure the safety of inventory, and avoid inventory loss or product problems.
B: Carrying out activities and promoting sales during peak seasons is inseparable from various channels and various types of promotions. In addition to the activities on the platform in the early stage, promotional activities should also be carried out on various important festivals, and it is also important to do a good job of store drainage in peak seasons. Yes, traffic is the basic premise for all cross-border e-commerce channels to be stable and successful, so for sellers operating Amazon, in-site and out-of-site promotion is essential. At what point in time to promote, each link must be advanced in advance. Plan clearly.
C: The principle of stocking in peak season Prepare inventory in advance to avoid logistics congestion in peak season. Choose a logistics method with stable channels and avoid unstable dedicated lines. Increase the stocking factor to avoid out-of-stock situations due to increased sales. Appropriately extend the estimated time limit of logistics to avoid a drop in sales due to the extended shelf life of goods. Increase the number of spare stocks and prepare spare stocks to overseas warehouses for replenishment to Amazon FBA at any time.
2. Optimize product details and accumulate product reputation. You know, for the products that are about to participate in Amazon's peak season, how can you not dress up? Therefore, you need to work hard on the product details, which will greatly affect the user's conversion rate and return rate!
A: It truly reflects the size, color, material and other description information of the product. The product map should be clear and identifiable, and the background of the image must be concise to avoid interference with the product; the product should occupy at least 80% of the entire image.
B: Don't be too simplistic when describing the product; add more information about the use and advantages of the product to stimulate the buyer's imagination, so that the buyer can feel your product as if they were there.
C: According to statistics, 88% of consumers trust product reviews, so getting reviews as much as possible can help you improve your store’s praise and credibility, and is also a key to increasing your store’s sales.
3. Sellers, need to avoid precautions
A: Avoid out-of-stock products For out-of-stock products with less actual product output and small volume. It is recommended that sellers avoid such products as much as possible, and it is best to purchase some products that they can control when stocking in peak seasons. Generally speaking, the biggest feature of out-of-stock products is that once the products are sold out, they can no longer be purchased. And in the long run, out of stock products, product prices will rise, not fall.
B: Avoid higher tax fees With the increasingly tense international tax forms, tariffs are gradually rising. If the goods are shipped later, the tax to be paid may be higher and higher. Estimate early delivery as soon as possible, but can avoid huge tax charges. The peak season is coming, and sellers must be "fast, accurate, and ruthless", prepare and deliver goods faster, and evaluate expected sales as accurately as possible. While preparing for Amazon, you can also go to open up a new road, the horn is about to sound, and I hope that the "cross-border people" who go to sea will return with a full load!