Since September, the world's major e-commerce platforms have begun to enter the peak season preparation and promotion sprint.
Not only back-to-school season, Halloween, Double 11, Thanksgiving, Black Friday & Net One, Christmas, winter promotions, year-end promotions, but also the quadrennial World Cup from late November to mid-December 2022. Although the impact of the epidemic has gradually weakened globally, the online shopping habits developed during the epidemic have led consumers everywhere to continue to shift to online shopping.
It is reported that Amazon Prime autumn sales will be held from October 10 to 16, which will cause consumers to start shopping for Q4's various holidays earlier than in previous years.
And analysis from Salesforce suggests that consumers want to snap up holiday gifts before prices rise, which is the main reason 37% of U.S. consumers (and 42% globally) plan to start shopping earlier this year.
This year, affected by the international situation, inflation, economic downturn, the public's desire to consume is reduced, consumption choices will also be conservative, and priority will be given to choosing value-for-money and thoughtful and practical necessities as gifts.