The development and hardware costs of high-precision virtual streamer are also expected to decline rapidly this year. Industry insiders believe that virtual anchors are still in the early stage of development, and all walks of life have entered the game one after another. It is believed that with the improvement of the entire industry ecology, prices will gradually become transparent, and the survival of the fittest will be realized. While the cost of virtual anchors is decreasing, they are gradually showing their unique charm and value.
Virtual anchors and virtual scenes represent the trend of digitalization in the future, and have the development advantages of infinite scenes and close to zero marginal cost.
Compared with the search e-commerce, the current live broadcast e-commerce achieves one-to-many real-time interaction and instant display, but the virtual live broadcast can achieve thousands of people and thousands of broadcasts by virtue of its technical advantages, and the anchor can conduct one-to-one with each user. of immersive companionship communication.
Technology promotes the continuous iteration of the e-commerce industry. In the early stage of e-commerce, people’s needs to find goods are met, so the most important thing in the future is to accompany them. For example, at the end of December last year, the virtual human "AI Wendy" officially launched on Tmall demonstrated the powerful technology of thousands of people and thousands of faces.
AI Wendy can directly judge the customer's facial features through the camera, and retrieve the relevant facial knowledge map and beauty knowledge map from the software cloud database. It can also help customers choose the appropriate lipstick and powder color, so as to achieve sales conversion.
In December 2020, Alibaba's original protection platform officially launched "Taji", which can form thousands of virtual models, saving sellers a lot of model photography costs. Merchants of 1688, AliExpress and Alibaba International Station can apply for free. This is also the two-dimensional entry of virtual humans into the e-commerce industry.
So whether virtual anchors can change cross-border e-commerce and replace real anchors to bring goods, let us wait and see!