Camping generally refers to short-term outdoor living and leisure activities carried out through simple wooden houses, tents, RV, etc. on an undeveloped land with certain natural scenery. In recent years, driven by the growth of the overall tourism market, the number of people choosing short distance tourism has increased, further promoting the continuous expansion of China's camping market. The popularity of website search with the keyword "camping" has grown significantly in recent two years, with the index value in 2022 nearly three times that in 2019.
Camping has also changed from the original trend to a lifestyle. Consumers camp for the reasons of enjoying life, gathering with good friends, and enjoying outdoor comfort and relaxation. From the discussion of "camping" on social media, camping has changed from the initial trend to a lifestyle. Data shows that when people talk about "camping", 20.7% of them mention "enjoying life" and 19.4% mention "friends".
Tip: Preparing a camping fan can help you keep cool when camping.