Are Amazon sellers busy everyday?
To be honest, you may or may not be busy
As a boss, when you ask what your Amazon operation does on a day-to-day basis, your operation may answer you like this
"Every morning I look at our sales and sales amount, reply to the day's emails, deal with disputes, follow up with customer negative reviews, deal with FBA shipments, pick some new products, check CPC ads, and do more Listing optimization."
blah blah blah... It seems to have said a lot, it seems to have a lot of things, it seems that there is no place to be picky
There are even some entrepreneurs who start their own businesses as their own bosses and run their own stores. It can’t be said that they don’t care about them, but they only do the above-mentioned things every day.
But such sellers seem to be very attentive, but the reality is often a different scene: either they are stable and have no breakthrough, or they shrink in very poor sales and never have the momentum of growth.
Where is the problem
Can you say they're doing it wrong? The above content seems to be something that should be done in daily operations.
The above content is indeed something that an Amazon operation should do. However, if we break down these content, you will find that it is not so "everyday", less "important", and less "reasonable".
* Check sales volume and sales amount: This is naturally something you need to pay attention to every day, but apart from taking a look, some people don't even make a list of sales records. The sales volume already exists objectively. Whether you look at it or not, it's all there, no Increase or not decrease, then, as far as "seeing" is concerned, it is meaningless. The reason we "look" is to see some of the factors behind it: what caused the increase in sales? Can these factors continue to play out? Is its increase sustainable? If sales are down, what is the reason? Is it accidental or inevitable? What countermeasures should be developed to deal with it? Etc., etc. If you don't have these latter problems, your daily "look at sales" is just looking at it
* Dealing with emails and disputes: Although this is a daily necessity, it is often not every day. Even an account with an average of 500 orders per day may not necessarily have 5 emails a day. With so few emails, there are fewer disputes, and it takes 5-10 minutes a day to deal with it, which is not a "daily" job at all. This part of the work is really very little, and it is only one of passive processing. If there is email, it will be handled. If there is no email, there will be no handling. The same is true of disputes. Therefore, it is a bit exaggerated to say "everyday". Of course, if you are running an AliExpress store with an average of 500 orders per day, there will be almost 300 or more emails and disputes per day, then emails and disputes are the highlight of "daily" work. But Amazon really isn't
* Follow-up customer negative comments: Similar to email handling and dispute handling, sellers generally have fewer negative comments. If there are a lot of negative comments that need to be followed up every day, this account is basically invalid. Of course, for the handling of negative reviews, what I need to remind here is that the handling of negative reviews should not simply be equated with sending emails to customers to apologize, pray, beg, threaten, abuse, and coerce customers to modify it for you. Strictly speaking , the platform does not advocate that sellers contact buyers to change the evaluation. The seller's contact is for the performance of the account and Listing, but some customers are very flexible and do not want to modify the evaluation, and some sellers receive bad reviews because of competition. The opponent's malicious black hand, so, while contacting the customer to change the bad review, the seller may wish to add some reviews in an appropriate way. Yeah, I mean "additional comments", I mean "in an appropriate way", you know
* Handling FBA shipments: For general e-commerce teams, FBA shipments are relatively fixed. When the quantity is small, they will not be busy with delivery every day. Therefore, an operation should be freed from FBA shipments. If you turn an operation into a contractor, its operational performance can be imagined
* Product selection: For many Amazon stores, there is actually no need to select products. The sellers of physical factories often only sell the few products they are currently producing, and do not need to select products. There are also many sellers in the store. A product that will not fail for a thousand years, nor will it be renewed for a thousand years, and sells with endless joy. What about the selection of products? Therefore, strictly speaking, product selection is not a daily thing for many sellers. Of course, for a boss who requires employees to "select products and release no less than 10 products every day", I can only say that blind and messy distribution is not a topic I want to discuss. Having too many children is difficult to support, easy to support, and difficult to educate, and the same is true for Amazon sellers. Quality creation is the kingly way
* Check CPC Ads: This is close to the day-to-day work that an Amazon operation should do. But, I mean, however, there needs to be detailed indicators. If you just look at how much money you spend, you will be unhappy if you don’t click, and you won’t be happy if you have clicks and no conversions, but you don’t think about the factors and logic behind the data. optimization adjustments to ads, then such checks are also invalid.
* Listing optimization: If an operation takes listing optimization as a daily job, it is even more wrong. The optimization of Listing is about rhythm. It is called optimization only at a specific moment. In many cases, changes to Listing may only be called "adjustment". Each adjustment to the Listing will affect the change of the Listing weight, and the weight may develop for the better because of the adjustment. At this time, we can call it "optimization", and because of your adjustment, the Listing weight develops in a bad direction. That can only be called "adjustment". Specifically, when the sales of a listing rises steadily, when the sales of a listing meet the sales expectations and the sales are stable, do not adjust unless there are serious parameter errors in the listing. When it drops, it is necessary to optimize, but after each optimization, there needs to be an observation period of at least 3-7 days, instead of adjusting every day. If you adjust it every day, you will find that the sales of this Listing are getting worse and worse.
Since the above content cannot be completely counted as daily work, what should an Amazon operator do on a daily basis?
*Customer service work: The customer service work mentioned above, such as email reply, dispute resolution, negative review contact and follow-up, is all necessary, but it should be reminded that customer service work seems to be passive work, but it must be actively handled when dealing with it. Taking the initiative to serve an already satisfied customer is not difficult, but how to make a dissatisfied customer satisfied, which includes both the attitude when communicating with the customer and the skills in the processing process. In customer service work, sellers must learn to empathize and change positions. If your answer cannot satisfy you, it will certainly not satisfy the customer, so you have to start over. If you don't know how to think in a different position, you can't do customer service work well.
New product development work: Although Amazon sellers do not necessarily need to develop products frequently, even if you already have stable products that can support the development of current performance, product development work should be done for a long time in operation. Product development work means that you have to examine the market The status quo, and according to the analysis of the status quo, predict the market trend, this analysis and prediction does not mean that specific products must be selected, but insisting on new product development can cultivate sensitivity to the market, and at the same time, it is also possible to discover potential explosive models product
*PMC work: PMC in production enterprises refers to the follow-up and control of the progress of production plans, here refers to FBA inventory sales evaluation and FBA stocking and delivery arrangements. As an Amazon operator, you must arrange the stocking and delivery work according to sales and inventory. I believe that many sellers have encountered the embarrassing situation that the sales of the hard-built Listings have dropped sharply due to the out of stock. Therefore, according to the sales volume It is very important to control the inventory and arrange the delivery according to the delivery time
*Data analysis work: Operations must learn to read data, traffic data, sales data, and advertising data, all of which must be analyzed. If you don’t pay attention to traffic data, your operation will lose its foundation. If you don’t pay attention to sales data, you will be insensitive to changes in sales. If you don’t pay attention to advertising data, it will either lead to an excessively high advertising input-output ratio, or lead to ineffective advertising.
And the most important thing is to pay attention to your competitors every day: as an Amazon operator, you must find 10-20 competitors for each listing, check and analyze the listing status of competitors every day, and make Compare the analyzed data with your own operating conditions. How are the sales of your competitors? Compared with yourself, have your sales increased? If not, what is the reason? Do competitors place advertisements, what is the internal logic of advertisement placement, and is it more reasonable than your own placement? What is the growth rate and star rating of your competitors' reviews? Compared with your own reviews, are your own reviews superior or inferior? Is your price more competitive than your competitors' prices? There are still many problems like this. If the seller can find the problem in the comparison, think about it and improve it, he will find that his understanding of the operation has advanced a few levels without knowing it, and the operation is very handy.
Of course, if an Amazon operator does the above work seriously, there will be no so-called leisure, and it will not make a store lifeless and growing.