On September 27, the website of the Japan Economic News published an article entitled "Chinese Home Appliances Have Improved Japanese Existence, Brand Power on the Road", which aroused public concern. The article reported that at present, Chinese home appliances have become the protagonist of the Japanese market, and many home appliances are placed in the key position of the store, which breaks through the monopoly of Japanese big-name companies on the market.
Taking Chinese home appliance companies as an example, statistics from relevant agencies show that Hisense will account for 12.9% of Japan's TV sales share in 2021, rising to 5th place. Sharp, who ranks first on this list, is only 9% higher than it, and Hisense's share of this field in 2017 was only 2.4%. Haier Zhijia has made great achievements in the Japanese market. In 2002, Haier Zhijia's sales in Japan were 1.4 billion yen, and today it is 62 billion yen, and its profit has increased 900 times.
The above data is enough to show that China Home Appliances is relying on its technological advantages and innovation capabilities to continuously attract more consumers to choose and believe in "Chinese brands". In this regard, industry insiders said that in the "picky" Japanese market, it can win the favor of Japanese consumers, which reflects the extraordinary achievements of Chinese home appliance companies in intelligence, branding, internationalization and other levels.
First of all, the success of Chinese home appliance companies in the international market is inseparable from the credit of localization. From market internationalization, to manufacturing localization, to R&D localization, Chinese enterprises continue to deepen the local market and take root in localized operations. On the other hand, with updated technology, higher quality, and closer products, it can be said that the various changes in China's home appliance products continue to strengthen the "Chinese brand effect".
In short, China's home appliances have risen step by step in the international consumer market, and the image of Chinese brands in the hearts of foreign consumers has soared, which is a microcosm of China's accelerated high-quality development and the continuous improvement and upgrading of "Made in China".
